Telecel Ghana CEO: AI key to economic diversification

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  • Posted by: Evans Asare
Telecel Ghana CEO: AI key to economic diversification

Telecel Ghana CEO: AI key to economic diversification

Telecel Ghana CEO touts Artificial Intelligence as key to economic diversification.

The Chief Executive of Telecel Ghana, Patricia Obo-Nai, has advocated for the strategic integration of artificial intelligence (AI) in business to drive economic diversification.

Delivering the keynote at the 8th Ghana CEO Summit last Monday, where she was awarded CEO of the Year in the telecommunications sector, she shared insights on the pivotal role of AI in propelling economic expansion.

“As CEOs, we have a responsibility, irrespective of the sector, to adopt AI technologies to drive productivity, unlock new opportunities, and protect our market relevance and positioning,” she said.

We all need to support the diversification of our economy through our various sectors.”

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Reflecting on Telecel Ghana’s evolution from its roots to its current status as a leading provider of combined mobile, fixed, tech, and financial services, Madam Obo-Nai said the telecommunications industry is the backbone of the global digital infrastructure; therefore, deploying AI to fast-track service delivery, improve customer experience, and stay ahead of the curve is key to the survival of the industry and the country.

Sharing practical examples of how Telecel Ghana has embraced AI head-on, Ing. Obo-Nai said fostering a culture of digital awareness and prioritizing an agile working culture within Telecel has helped to embed advanced digital technology across its operations.

Telecel Ghana has ingrained AI and machine learning in their product design system to create tailored data and voice packages for customers.

The systems learn each consumer’s behavior, such as their data and airtime usage, to recommend personalized packages that align with their purchasing power and usage history.

Additionally, the telco is using AI to predict the creditworthiness of customers, credit limits, and likelihood of repayment before issuing airtime in advance or loans via their mobile money platform, Telecel Cash.

Author: Evans Asare

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