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Safaricom offers improved internet speed in response to Starlink’s growing popularity presence in Kenya’s broadband market. The 10 megabits per second (Mbps) connection has now been upgraded to 15 Mbps at $23. Customers on the 20 Mbps plan now have a 30 Mbps connection, while those on the 40 Mbps plan have doubled their speeds to 80 Mbps. The 100 Mbps package has been increased fivefold to 500 Mbps for $97.
Safaricom is also the first internet service provider (ISP) to offer gigabit speeds (1 Gbps) for $155.
Safaricom has introduced a family share plan, a bundled package combining mobile voice, data, SMS, and home internet into a single package.
This plan can be shared with up to five family members and offers a discount of up to 20% compared to purchasing individual plans.
“We have enhanced our Home Internet speeds to meet the increasing demand and usage, providing reliable connectivity and enhanced value for our customers,” Safaricom CEO Peter Ndegwa said on Monday in a statement seen by Cyber1defense Communication blog.
Businesses will also benefit from dedicated internet plans, ranging from a 15 Mbps shared option for micro companies to a 100 Mbps shared plan for growing enterprises.
These changes directly respond to Starlink’s entry into the Kenyan market in June 2023. By June 2024, Starlink had registered over 4,000 customers. Starlink speeds can reach up to 200 Mbps and cost $50.
It also launched a 50 GB package for KES 1,300 and a rental option for customers who cannot afford to purchase the Starlink kit, priced at $348
On July 15, Safaricom askedthe Communications Authority (CA) to block independent satellite internet providers with operations in other countries, including Starlink.
The regulator supported Safaricom’s position saying the operator was right to raise concerns.